ARM & HAMMER Pro Sensitive Freshening toothpaste, from the makers of Orajel, provides effective relief in a low-abrasion formula that is gentler on enamel.

Formulated with 5% potassium nitrate to help reduce painful sensitivity to cold, heat, acids, sweets 
or contact

Low abrasion formula is 40% more gentle than a leading sensitive toothpaste

Baking soda gently removes plaque with brushing, while neutralizing breath-odour-causing compounds

Fluoride cavity protection aids in the prevention of dental decay

Provides deep cleaning with gentle whitening

Frosted mint flavour leaves your mouth feeling cool and refreshed